Art: Lillian Nguyen
Copy: Damoni Chou
The Ask: Make Fanta cool to teens with a high impact brand activation that adds emotional meaning to Fanta.
The Concept: The growing pains of finding oneself is a universal experience. Fanta wants you to be courageous and live in your truth. It’s not just a phase, It’s you!
Emphasis placed on culturally relevant collaborations, inspired by Fanta’s perceived appearance as a children’s drink and the free and joyous nature of youth.
