When Life Stains You | Persil UK
Art: Mei Mei Heipler
Copy: Damoni Chou
The Ask: Create a campaign that embeds Persil’s Dirt Is Good (DIG) brand message. Dirt is Good digs deep into what it means to lose and get through life’s toughest obstacles.
The Concept: Through a curt and motivational campaign, we show the importance of when life stains you, you must continue to play on. Because at the end of the day, Laundry still needs to get done in order for you to get back out there.
Persil allows people to celebrate all the dirt life throws at us with the confidence it’ll be washed out. So, Get Dirty. Play on.
Dirt is all around us. Persil is finding these places, whether in puddles, on the grass, or a muddy road, and creating street art, encouraging people that it’s okay to get dirty.
